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The New Human Capital Strategy: Improving the Value of Your Most Important Investment—Year after Year by Ph.D. Bradley W. Hall,

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Chapter Six. Key Position Excellence

“When people in key positions outperform their competitor peers, we win.”

Business success is largely a result of outperforming competitors in areas that are most important to customers and shareholders. The authors of the two most comprehensive studies of how companies create sustained competitive advantage agree: Great companies become great by relentlessly driving performance improvements in a few select areas. Jim Collins of Good to Great fame (the author of one of the comprehensive studies referred to earlier) writes: “Much of the answer to the question of ‘good to great’ lies in the discipline to do whatever it takes to become the best within carefully selected areas and then to seek continual improvements ...

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