the old way of working is dead.
Often it takes a crisis for us to wake up.
Unknown
This book is a happy accident. It was never intended for public consumption.
You see, at the same time my publishers were gently nudging me and asking, “What is book number two going to be about?,” the team at Business Chicks tasked me with a couple of jobs. The first job was to sharpen up our values and vision, and the second was to reshape our company playbook: a resource our team members—old or new—could pick up at any time to get more from their work and understand “the way things are done around here.”
You might think it’s strange that a founder is given these projects. Don’t we have marketing teams and writers and public relations execs and communications ...
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