Chapter 1. The Innovation Imperative

Managers have seen dramatic changes in the last ten years on what they focus on in building their businesses. Spurred on by extraordinary advances in technology, we can expect the next ten years to be just as interesting. After the dot-com boom, which in 1999 accounted for nearly 80% of the $5.2 trillion increase in the total value of U.S. corporate equities, CEOs refocused on cutting costs to stay competitive. Investors demanded leanness after what was seen as a period of excess during the tech boom. More than 340,000 payroll jobs were lost in the San Francisco Bay Area from 2000 to 2004.

You could characterize the view of technology over the last ten years and its role in the businesses bottom line as the ...

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