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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

What Is a Brand?

First, a brand is image or a perception. For the most part, it’s not about just reality, but it’s about what has happened in the marketplace and what has happened in the environment that changes your perception or your image of a particular brand. Think about some of your favorite brands. As you think through those brands, certain things flash before your eyes. In some cases, they are reality, but these images are also a perception or a history that has been built up over time. The same is true of personal brands. Your image—other’s perception of you—is created over time. That’s why every interaction that someone has with you should reflect your brand.

Second, a brand is about experience. Experience is not just about ...

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Publisher Resources

ISBN: 9780137010325Purchase book