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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market by Sandy Carter

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O3. National Environmental Policy Act

Governs Environmental Marketing Claims in the United States By Direction of the Commission Donald S. Clark, Secretary

260.7 Environmental Marketing Claims

Guidance about the use of environmental marketing claims is set forth here. Each guide is followed by several examples that illustrate, but do not provide an exhaustive list of claims that do and do not comport with the guides. In each case, the general principles set forth in 260.6 should also be followed.

General Environmental Benefit Claims

It is deceptive to misrepresent, directly or by implication, that a product, package, or service offers a general environmental benefit. Unqualified general claims of environmental benefit ...

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