October 2008
Intermediate to advanced
512 pages
14h 27m
English
Guidance about the use of environmental marketing claims is set forth here. Each guide is followed by several examples that illustrate, but do not provide an exhaustive list of claims that do and do not comport with the guides. In each case, the general principles set forth in 260.6 should also be followed.
It is deceptive to misrepresent, directly or by implication, that a product, package, or service offers a general environmental benefit. Unqualified general claims of environmental benefit ...