O3. National Environmental Policy Act
Governs Environmental Marketing Claims in the United States By Direction of the Commission Donald S. Clark, Secretary
260.7 Environmental Marketing Claims
Guidance about the use of environmental marketing claims is set forth here. Each guide is followed by several examples that illustrate, but do not provide an exhaustive list of claims that do and do not comport with the guides. In each case, the general principles set forth in 260.6 should also be followed.
General Environmental Benefit Claims
It is deceptive to misrepresent, directly or by implication, that a product, package, or service offers a general environmental benefit. Unqualified general claims of environmental benefit ...