Introduction
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In matters of style, swim with the current; in matters of principle, stand like a rock. |
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| --Thomas Jefferson | ||
What is marketing? For me, it is the heart and soul of every business. Marketing is a game changer for competitive advantage and helps companies make better decisions, create and drive better strategies, and have better execution. In today’s world, in which CEOs are focused on growth and profit, marketing can be one of the winning ingredients that help to propel a company forward. As Peter Drucker, management expert and author, wrote, “Because its purpose is to create a customer, a business has two basic and critical functions: marketing and innovation. Marketing and innovation produce results; the rest ...
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