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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Listening and Analyzing in Both Old and New Ways

This chapter discusses how to keep abreast and anticipate the market in a global way with a local view. How to achieve the mergence of old and new approaches is of interest to Michael Sagalyn, a manager of market intelligence segment analysts in IBM’s software group: “An organization’s adoption of social computing techniques for marketing does not happen automatically. Leaders need to clearly communicate the vision of a new hybrid model for doing business; your staff needs to buy into the evolution; you’ll want to engage in skill building to achieve mastery of Web 2.0 technologies and techniques; and finally, the organizational structure might need to change in response to new processes ...

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Publisher Resources

ISBN: 9780137010325Purchase book