Skip to Main Content
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Focus on Global-Local Marketing

As we discussed in Chapter 1, “Listening and Analyzing in the Global World,” being able to explore the global market locally is a key to future success. Best-of-breed companies are able to

  • Use global demographics to segment the market

  • Explore niche markets or global sets of small local markets in pilot mode

  • Develop deep customer intimacy globally and respond quickly to needs locally

  • Leverage a global ecosystem of partners to deliver local customized solutions

In this chapter, we see Nortel in action as it progresses through the steps of global-local market segmentation. With the advent of Marketing 2.0, the view of segmentation is changing with the new technology approaches. Segmentation approaches ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Sales Management That Works

Sales Management That Works

Frank V. Cespedes
Reimagining Industry Growth

Reimagining Industry Growth

Daniel A. Varroney

Publisher Resources

ISBN: 9780137010325Purchase book