9 Influencer Value: The IBM Case Study
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Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it’s the only thing that ever has! |
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| --Margaret Mead | ||
In this case study on IBM, we focus on how the influencers in today’s Marketing 2.0 world impact your go-to-market (GTM) plan, your priorities, and how you form your value propositions. How do you effectively use them to break through the noise that exists in the marketplace today? In this case study, you find a methodical approach to the many influencers in the marketplace and a way to adjust based on the geographical and influence differences that exist by particular focus areas.
Influencers are classified as those who can have an impact ...
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