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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market by Sandy Carter

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Focus on Object Management Group’s (OMG) Activity-Based Communities

For this particular case study, I talked directly with Richard Soley, the chairman and chief executive officer (CEO) of Object Management Group (OMG) and the executive director of the SOA consortium. The OMG is a community around the support and creation of software standards. The value of its shared activity is that the members of the community and their companies get value from the openness of the standards. Soley has been working in communities and leading communities for more than 18 years!

The OMG Community Agenda

The OMG community is both online and in person. I visited one of the in-person meetings recently in California. It was one of the quarterly meetings, ...

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