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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Focus on Widgets in Marketing

Widgets are miniature applications that can take a variety of forms. They can either sit on a Web page (such as igoogle.com’s widgets) or on your hard drive (such as a desktop widget like a Yahoo! widget). Anything you can imagine, there is probably a widget out there for, although some are obviously more useful than others. Some widgets that I check out regularly tell me information; for example, the current weather, when my favorite TV shows are on, and even when my daughter’s school events are. One of my favorites is Sticky Deluxe. This widget helps me organize my to-do list with a widget that is a cross-platform sticky note and memo taker, which is an electronic version of the venerable 3M Post-It

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Publisher Resources

ISBN: 9780137010325Purchase book