Acknowledgments

This book represents two passions of mine: marketing and technology. Marketing is a discipline that drives and motivates me to figure out how to create more value for my customers and how to help them seize their dreams. Technology powers better dialogues, listening, and demand generation. It powers the entire marketing lifecycle!

Hopefully, you will love the stories as much as the facts in this book. I learn from stories and love telling stories. In fact, my favorite quote is from an old Indian proverb: “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Stories are the heartbeat of life.

This story would not have been possible without the help ...

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