CHAPTER 1

Creativity

The Crucial Ingredient for Success

Our single greatest asset is the innovation and the ingenuity and creativity of the American people. It is essential to our prosperity and it will only become more so in this century.

—President Obama, March 11, 2010

Status quo, you know, is Latin for “the mess we’re in.”

—Ronald Reagan

The manager accepts the status quo; the leader challenges it.

—Warren Bennis

So much has changed in the last 20 years.

    •  We have become an interconnected world, networked in ways we did not anticipate. Customers, leaders, and employees live and work all over the world.

    •  We have access to data and information on nearly every subject. This gives clients a chance to easily find solutions to common ...

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