Embed a Burning Imperative by Day 30


You can control your schedule during the Fuzzy Front End—mostly because no one expects you to do anything. You can probably control your schedule on Day One or, at least, have a big influence on it—mostly because no one expects you to have thought it through as much as you will have after reading this book. Your control will be far less over the rest of your first 100 days—because all sorts of people will be putting all sorts of demands on your time. Carving out team-building time is going to be tough. But building a high-performing team is essential. So make the time.

Creating the Burning Imperative

On top of everything else you have to do, and all the other demands on your schedule, make the time to implement the building blocks of tactical capacity. The starting point, and indeed the foundation, is the Burning Imperative with its components of headline, mission, vision, objectives, goals, strategies, and values. Experienced, successful leaders inevitably say that getting people aligned around a vision and values is the most important thing they have to do—and often the most difficult. The foundation of success is ultimately you, your Be, Do, Say, your BRAVE orientation, which works as the pivot for galvanizing those of the group.

The Burning Imperative is a clear, sharply defined, intensely shared, and purposefully urgent understanding ...

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