As discussed in the executive summary, the four main ideas in this book are: (1) Get a head start; (2) Manage the message; (3) Set direction. Build the team; (4) Sustain momentum. Deliver results.
As you start to position yourself for success, know that leadership is personal. Your message is the key that unlocks personal connections. The greater the congruence between your own preferences across behaviors, relationships, attitudes, values, and environment and the new culture you enter or create, the stronger those connections will be. This is why the best messages aren't crafted—they emerge. This is why great leaders live their messages not because they can, but because they must. “Here I stand, I can do no other.”1
Knowing your strengths and motivations will help you better create career options that are a true fit for your skills, will allow you to better position yourself in interviews (sell before you buy), and will help you do a thorough due diligence to mitigate risks.
“I wish I'd read this chapter before I accepted that job!”
We hear that a lot.
In many respects, leadership is an exercise in building culture. However you define it, culture is the glue that holds organizations together. It may be the only truly sustainable competitive advantage for any organization. ...