The New Manager’s Survival Guide: Everything You Need to Know to Succeed in the Corporate World

CHAPTER

11

ASSESSING BUSINESS PERFORMANCE

After you read this chapter, you should be able to:

• Consider financial and nonfinancial measurements used in a company.
• Explain why it’s important to view a host of metrics from an integrated, holistic perspective.
• Treat performance management as integral to strategic planning and execution.
• Use a performance scorecard to evaluate a dimension of a business.

You may never know what results come of your action, but if you do nothing, there will be no result.

—MAHATMA GANDHI

The old proverb “nothing succeeds like success” suggests that the attainment of success leads to further opportunities. For most leaders of publicly traded companies, success is driven by financial performance. However, ...