chapter 2
Create an innovative value proposition
We are now going to focus on how to determine the key features and benefits of a proposition that are not only valued by the audience but also highly differentiated.
Now that you have uncovered how to understand what your customers are looking for through the research process, I will now help you to build a value proposition to meet their needs. Truly remarkable value propositions are those that understand the intrinsic nature of going beyond the core features and benefits of a product and look at crafting a compelling experience that influences someone at an emotional level.
Take, for example, ...
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