chapter 12
Develop an influencer marketing strategy
In this chapter, you will learn about the various dynamics, challenges and opportunities that influencer marketing presents to your brand and how to navigate through it. We will cover how to create an influencer marketing strategy that is right for your brand and what to watch out for.
Influencer marketing is certainly one of the new kids on the block and is one of the fastest growing areas of marketing, set to be worth around $15 billion dollars by 2023.1 It has been fuelled by the rise of new media channels, such as social media, virtual worlds and computer gaming, where key figures in these ...
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