chapter 14

The power of ­smartphone marketing

We will now take a close look at the opportunities that smartphone marketing presents to you and your brand to engage your audiences and expand across markets. We will look at the different ways you can market and advertise your message across this channel using the following methods.

An illustration shows a triangle with its corners representing methods of advertising on smartphones. The methods are as follows: 1. Information and service app-based marketing; 2. In-game mobile app marketing; 3. Location-based app marketing.

It will probably come as no surprise to you that on average we spend around three hours a day on our mobile devices.1 The amount of time per day increases when you look at younger demographics, suggesting that this trend ...

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