The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Praise for The New Rules of Marketing and PR

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."

—Publishers Weekly (starred review)

"Most professional marketers—and the groups in which they work—are on the edge of becoming obsolete, so they'd better learn how marketing is really going to work in the future."

—BNET, "The Best & Worst Business Books"

"The New Rules of Marketing and PR has inspired me to do what I have coached so many young artists to do, 'Find your authentic voice, become vulnerable, and then put yourself out there.' David Meerman Scott expertly and clearly lays out how to use many great new tools to help accomplish this. Since reading this book, I have been excited about truly connecting with people without the filter of all the 'old PR' hype. It has been really energizing for me to speak about things that I really care about, using my real voice."

—Meredith Brooks, Multi-Platinum Recording Artist, Writer and Producer, and Founder of record label Kissing Booth Music

"What a wake-up call! By embracing the strategies in this book, you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales—all without a huge budget. I am a huge fan and practitioner of his advice."

—Jill Konrath, Author of Selling to Big Companies, Chief Sales Officer, SellingtoBigCompanies.com ...