The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Acknowledgments

First, a disclosure: Because I do consulting work, run seminars, and do paid speaking gigs in the world that I write about, there are inevitable conflicts. I have friends in some of the organizations that I discuss in this book, as well as on my blog and on the speaking circuit, and I have run seminars or consulted for several of the companies mentioned in the book. I would like to offer my special thanks and gratitude to the following people and organizations.

• Robert Scoble (http://scobleizer.com/), co-author of Naked Conversations, for writing the terrific Foreword to this book.

• Michelle Manafy, my editor at EContent magazine (http://www.econtentmag.com/), for her intelligence and humor and for encouraging my writing and making it better in so many ways.

• Adele Revella (http://www.buyerpersona.com/), the worldwide expert in buyer personas, who shared with me everything she knows about how marketers think like the customers in order to win their business.

• Grub Street (http://www.grubstreet.org/), Boston's independent creative writing center, for providing a supportive community.

• Bill Gladstone and Ming Russell at my agent, Waterside Productions (http://www.waterside.com/), for instantly understanding what I was trying to do with this book.

• At Wiley (http://www.wiley.com/): Joe Wikert (http://jwikert.typepad.com/) for his advice about the book publishing business in a Web world; Lori Sayde-Mehrtens for her vision of how the New Rules of Marketing and PR benefit book publishers ...