The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition

Welcome to the Second Edition of the New Rules

The two and a half years since the first edition of The New Rules of Marketing and PR was published have been an absolute blast. I spend my time traveling all over the world speaking to groups about the new rules, spreading the word, opening people's eyes to the possibilities, and motivating them to change the ways they do marketing and public relations.

We've been liberated!

Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products. Now we have a better option: publishing interesting content on the Web that your buyers want to consume. The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Online success comes from thinking like a journalist and a thought leader.

The first edition of this book has sold remarkably well since its release in June 2007, remaining a top title for more than two years among thousands of books about marketing and public relations, and even making the BusinessWeek bestseller list multiple months. But wanna know the amazing thing? I didn't spend a single penny advertising or promoting it. Here's what I did do: I offered advance copies to approximately 130 important bloggers, I sent out nearly 20 news releases (you'll read later in the ...