Step 3: Create Your Ad
When you create a display ad, you need to be aware of not only the marketing aspects of the ad (the branding, CTA, etc.), but also its physical dimensions. You will need to create your ads so they meet the specifications of the websites where you plan to post them. Each website has its own preferences and guidelines for the kinds of ads they will and won’t accept. These preferences and guidelines are usually listed in the site’s media kit, and they usually follow IAB standards.
The good news is, ad-serving software tools allow you to use multiple versions of the same display ad. You can create different versions of an ad (e.g., a top-of-page banner ad, a side box ad, a logo ad, etc.) using the same images, message, call-to-action, ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
