Index
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
Action phase, in AIDA curve
actionable lead
actions
active marketing, vs. passive
actual CPA, vs. target
ad creation, for social media campaign
ad groups
ad networks
ad-serving platforms
AdChoices
affiliate networks
AIDA curve
Action phase
Attention phase
Decision phase
Interest phase
table
tracking
Amazon, Mechanical Turk
analytic mindset, vs. creative
Apple
Arab Spring revolution (2011), Twitter and
asset building, in lead-generation campaign
Atlas Solution
Attention phase, in AIDA ...
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