Praise for The New Rules of Marketing & PR
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
—Publishers Weekly (starred review)
“Most professional marketers—and the groups in which they work—are on the edge of becoming obsolete, so they'd better learn how marketing is really going to work in the future.”
—BNET, “The Best & Worst Business Books”
“The New Rules of Marketing & PR has inspired me to do what I have coached so many young artists to do, ‘Find your authentic voice, become vulnerable, and then put yourself out there.’ David Meerman Scott expertly and clearly lays out how to use many great new tools to help accomplish this. Since reading this book, I have been excited about truly connecting with people without the filter of all the ‘old PR’ hype. It has been really energizing for me to speak about things that I really care about, using my real voice.”
—Meredith Brooks, Multi-Platinum Recording Artist, Writer, and Producer, and Founder of record label Kissing Booth Music
“I've relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession.”
—Stephen Quigley, Boston University
“What a wake-up call! By embracing the strategies in this book, you will totally transform your business. ...
