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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott

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Index

  • ABC News
  • Academy of Country Music
  • Academy of Pediatrics website
  • Acura, mining tweets for New Orleans Jazz & Heritage Festival
  • Adams, John
  • ADP, Inc.
  • Adventure sports, GoPro and
  • Advertising
  • Agile customer service, implementing
  • Agile sales
    • going off script with
    • just-in-time intelligence and
    • newsjacking and
    • real-time mind-set and
  • Alexander, Greg
  • All Marketers Tell Stories (Godin)
  • Almeida, Kristiana
  • Amazon.com
  • American Airlines
  • American Express
  • American Red Cross
  • Apple
  • Associates of the Boston Public Library
  • Asymmetric information
  • Atlassian
  • AT&T
  • Authenticity
  • Auto dealerships
  • Automation, complete, downsides of
  • Avaya Inc.
  • Avis Europe
  • AVSForum
  • AV Week
  • Baldwin, Alec
  • Bangkok, Thailand, real-time reporting on political crisis in
  • Barclays
  • Barrow, Richard
  • Basement Systems, Inc.
  • BBC
  • Beane, Billy
  • Beasley Broadcast Group
  • Berninger, Matt
  • “Best practices” script, deviating from
  • Big data
  • Big Foot Moving & Storage
  • Bing
  • Blogs
  • Blue Planet, The
  • BMW
  • Bodnar, Kipp
  • Boeing 787 Dreamliner:
    • American Airlines email about
    • real-time communications during crisis
  • Book deals, landing
  • Books, that your buyers read, reading
  • Boston Globe
  • Boston Sports Club
  • Brooks and Dunn
  • Brown, Scott
  • B2B Social Media Book, The (Bodnar and Cohen)
  • B2B technology company trade show demos
  • B2C playbooks
  • Buddy Media
  • Bunker Hill Community College, Boston
  • Burani, Paul
  • Burgert, Natasha
  • Burke, Kate
  • Buyer Persona Institute
  • Buyer personas
    • closing gap between sales and marketing with
    • college choices and
    • defined
    • GoPro and
    • go ...

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