The New Rules of Green Marketing should serve as the definitive text for any organization that is looking to brand itself or its products as green or sustainable.
L. Hunter Lovins, president, Natural Capitalism
Jacquelyn will inspire you about the potential of green marketing not only to generate growth but to feel better about yourself and your career as you help improve the health of the planet.
Adam Lowry and Eric Ryan, Co-founders and CEOs, method
A must-read for marketers working to make green mainstream and moving markets toward a cleaner, more sustainable future.
Cathy L. Hartman and Edwin R. Stafford, Center for the Market Diffusion of Renewable Energy and Clean Technology, Jon M. Huntsman School of Business, Utah State University
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