February 2011
Intermediate to advanced
256 pages
8h
English
Content preview from The New Rules of Green MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Foreword
Over the past decade few marketing topics have been more dynamic than that of “green” or “sustainability”. In a few short years we have witnessed consumers shift from being highly skeptical about the performance of green products to the commoditization of green in many categories.
The recent explosion of green media, products, services, and marketing has brought with it a sea of confusion and a lack of trust, all of which risk undermining the entire green movement and returning us to an era of consumer apathy.
Further complicating the green movement is the arrival of Gen Y who, now in their twenties, are taking center stage in the arena of consumerism. This generation’s formative years were the prosperous ’90s where they had so many ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.