Page numbers in italic figures refer to illustrations

1% for the Planet 206

cause-related marketing 124

7-Eleven 67 116

A&P 179

ACCC see Australian Competition and Consumer Commission

Ace Hardware Helpful Earth Choices 170

ACEEE see American Council for an Energy Efficient Economy

ACLCA see American Center for Life Cycle Assessment

Advertising claims overstatement 141–3

Advertising Standards Authority (ASA) 109, 141, 207

Advertising Standards Canada 109, 207

AFM Safecoat 113

AIGA Center for Sustainable Design 199

Air purification 104–5

AISE see International Association for Soaps, Detergents and Maintenance Products

Aladdin hand generator 98

Alcoa “Month of Service” 166

All “small & mighty” 67, 169

Allegra Strategies 196

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