Index
Page numbers in italic figures refer to illustrations
1% for the Planet 206
cause-related marketing 124
7-Eleven 67
18Seconds.org 116
A&P 179
ACCC see Australian Competition and Consumer Commission
Ace Hardware Helpful Earth Choices 170
ACEEE see American Council for an Energy Efficient Economy
ACLCA see American Center for Life Cycle Assessment
Advertising claims overstatement 141–3
Advertising Standards Authority (ASA) 109, 141, 207
Advertising Standards Canada 109, 207
AFM Safecoat 113
AIGA Center for Sustainable Design 199
Air purification 104–5
AISE see International Association for Soaps, Detergents and Maintenance Products
Aladdin hand generator 98
Alcoa “Month of Service” 166
Allegra Strategies 196
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