June 2010
Beginner to intermediate
272 pages
6h 29m
English
Content preview from The New Science of Retailing
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Acknowledgments
We are fortunate to have worked with and learned from numerous academics and retail executives as we conducted research and developed the manuscript for this book.
We owe an enormous debt of gratitude to Walter Salmon, Stanley Roth, Sr. Professor of Retailing (emeritus) at Harvard Business School. We approached Walter in 1996 with the idea that in the computer age the scientific component of retail decision making would grow, and asked whether this phenomenon might create research opportunities. He provided encouragement, wise counsel, and crucial access to numerous retailers. He has continued to be a wonderful mentor, for which we are deeply appreciative.
We also extend thanks to three senior retail executives who have provided ...
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