Book description
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera-tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations—including Deloitte & Touche, IBM, TELUS, and even the CIA—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Table of contents
- Cover
- More Praise for The New Social Learning
- Title Page
- Copyright
- Content
- Foreword
- Introduction
- Acknowledgments
- Chapter 1: The 36,000-Foot View
- Chapter 2: Paving Online Community Roads
- Chapter 3: Share Stories Around, Up, and Out
- Chapter 4: Microsharing for a Healthy Culture
- Chapter 5: Growing Collective Intelligence
- Chapter 6: Immersive Environments Refine Learning
- Chapter 7: Connecting the Dots at In-Person Events
- Afterword
- Appendix: Governance
- Notes and Resources
- About the Authors
- About ASTD
- About Berrett-Koehler Publishers
- Index
Product information
- Title: The New Social Learning: A Guide to Transforming Organizations Through Social Media
- Author(s):
- Release date: June 2010
- Publisher(s): Association for Talent Development
- ISBN: 9781562867201
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