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The New Social Learning: A Guide to Transforming Organizations Through Social Media by Marcia Conner, Tony Bingham

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Chapter 7

Connecting the Dots at In-Person Events

“An event should be a happening. If nothing happens then it’s just boring. Change the energy. Demonstrate you’re after something different. Create something for people to talk about and feel in toes.”

—Graham Brown-Martin

Founder, Learning Without Frontiers

At The Brewery, a stunning state-of-the-art conference facility in London, the lights were dim but the room was abuzz. The song “Once in a Lifetime” by Talking Heads surrounded everyone like a cloud, making them feel energized, knowing something big was about to begin.

The Handheld Learning Conference delegates chatted, introducing themselves ...

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