CHAPTER 2
Embark on the Journey
What’s your business problem, what isn’t working, why are you change-oriented in the first place? When [what isn’t working] is clearly defined … then we can ask the question: “Well, given the culture, is that going to help you solve the problem or hinder you,” and it always ends up being both. There are always parts of the culture that help solve the problem and other parts of the culture that get in the way. Then you’re finally at the point of saying, “Well, maybe I need a culture change program,” but you got there by thinking about the business problem you are trying to solve.
—Edgar Schein1
ORGANIZATIONAL CHANGE ...
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