CHAPTER 4

Never Give Up

“The world isn’t perfect, so you need to believe in your team and believe in yourself.”

—Michael Harth, Chief Culture Officer and co-founder, LAZ Parking

WHEN WAS THE LAST TIME you experienced poor service from a company you were about to do business with—no acknowledgment, no help, no passion, just a blah presence without much personality? For most of us, that happens so often we’ve grown accustomed to it.

Now imagine someone greeting you with positive energy and enthusiasm—someone who genuinely seems to notice your needs, shows with their actions you are important, and gives you a boost from their vibe. That positive ...

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