Introduction
SIX YEARS AGO, WHEN WE WROTE the first edition of this book, mobile and social technologies were still new. Many senior leaders didn’t see their value to the enterprise. At best they were considered a broadcast marketing channel—at worst, annoying interruptions in the workplace. In corporate settings and schools alike, educators viewed these social tools as a distraction and a threat to how students learned.
Times have changed. Worldwide, people have more access to mobile phones than they do to running water. Across the globe, people rely on mobile and social technologies to connect and collaborate, share information and often create change. You need only look at organizations like Kiva or change.org to see how people are using social ...
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