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The New Solution Selling, 2nd Edition
book

The New Solution Selling, 2nd Edition

by Keith M. Eades
December 2003
Intermediate to advanced
300 pages
6h 14m
English
McGraw-Hill
Content preview from The New Solution Selling, 2nd Edition

APPENDIX AValue Justification Example

The following value justification is an example constructed around the fictitious company referenced throughout this book, Titan Games, Inc. (TGI). A short review of TGI follows.

TGI’s CURRENT ENVIRONMENT

TGI is a twenty-year-old organization that manufactures and distributes educational and recreational games and toys throughout the world. TGI has suffered a decline in overall profits—its primary critical business issue. Three primary reasons are identified for this problem of declining profits: (1) the VP Sales is unable to meet new account revenue targets (2) there are increasing credit write-offs and (3) operational costs are rising. All this affects and concerns the VP Finance, who has watched profits ...

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Publisher Resources

ISBN: 9780071435390