Endnotes
Introduction
1 Sterman, J. D. (2000) Business Dynamics: Systems Thinking and Modeling for a Complex World, Irwin/McGraw-Hill.
2 Schoemaker, Paul J. H. (2002) Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings, The Free Press.
3 Christensen, Clayton M. (1997) The Innovator’s Dilemma, Harvard Business School Press.
4 Van Putten, Alexander B. and Ian C. MacMillan (2008) Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk, Pearson Education, Inc.
Chapter 1
1 Guide to Community Engagement Marketing, February 2008, swarmteams white paper (www.swarmteams.com).
2 Rheingold, Howard (2002) Smart Mobs: The Next Social Revolution, Basic Books, pp. 157–8.
3 40 Years of ...
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