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The New World of Wireless: How to Compete in the 4G Revolution by Scott Snyder

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3. Possible Future Scenarios: Convergence, Collision, Confluence

“Predicting the future of the mobile market is like going to PetSmart and trying to select a goldfish that won’t die in the 20 min[utes] it takes you to drive it home and put it in a fish bowl.”

—Chris Wilson, “Planting in the Mobile Market”

This chapter presents two possible scenarios for the unwired future, developed from the drivers and themes identified in the first two chapters. Scenario planning is a powerful tool for exploring the range of alternative futures for the Digital Swarm. It helps leaders challenge existing assumptions and inform critical decisions. These scenarios represent potential boundaries or extremes for the unwired future over the next decade. Although ...

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