Digital transformation--the use of technology to radically improve performance--is a hot topic. Executives in all industries are using digital advances such as analytics, mobility, social media, and smart embedded devices, as well as improving their use of technologies such as ERP, to change customer relationships, internal processes, and value propositions.
Where can you look for digital transformation opportunities?
George Westerman and colleagues--after interviewing 157 executives around the world, mainly at companies with $1 billion or more in sales--concluded that the best companies combine digital activity with strong leadership to turn technology into transformation.
Executives are digitally transforming three key areas: customer experience, operational processes, and business models. And each of these three pillars has three elements that are changing. These nine elements form a set of building blocks for digital transformation.
In this interactive Harvard Business Review webinar, Westerman describes these nine key elements of digital transformation and shares case studies of companies that are transforming.