Book description
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity.
Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.
THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU
The four principles of design that underlie every design project
How to design with color
How to design with type
How to combine typefaces for maximum effect
How to see and think like a professional designer
Specific tips on designing newsletters, brochures, flyers, and other projects
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Is this book for you?
-
Design Principles
- Chapter 1. Introduction
- Chapter 2. Proximity
- Chapter 3. Alignment
- Chapter 4. Repetition
- Chapter 5. Contrast
- Chapter 6. Review of the Four Design Principles
- Chapter 7. Design with Color
-
Chapter 8. Extra Tips & Tricks
- Creating a package or brand
- Business cards
- Try this . . .
- Letterhead and envelopes
- Try this . . .
- Or this . . .
- Flyers
- Try this . . .
- Or this . . .
- Newsletters
- Try this . . .
- Or this . . .
- Brochures
- Try this . . .
- Or this . . .
- Postcards
- Try this . . .
- Or this . . .
- Advertising
- Try this . . .
- Or this . . .
- Résumés
- Try this . . .
- Or this . . .
- Design with Type
-
A Few Extras
- Chapter 13. Does it Make Sense?
-
Chapter 14. Answers & Suggestions
-
Quiz answers
- Little Quiz #1: Design principles (page 90)
- Little Quiz #2: Redesign this ad (page 91)
- Little Quiz #3: Color (page 112)
- Little Quiz #4: Apostrophes (page 155)
- Little Quiz #5: Categories of type (page 183)
- Little Quiz #6: Thick/thin transition (page 184)
- Little Quiz #7: Serifs (page 185)
- Little Quiz #8: Contrast or conflict (page 216)
- Little Quiz #9: Dos and don’ts (page 217)
- Designer Eye suggestions
-
Quiz answers
- Chapter 15. Typefaces in this Book
- Back matter
- Index
- About this book
- About this author
Product information
- Title: The Non-Designer's Design Book, 4th Edition
- Author(s):
- Release date: November 2014
- Publisher(s): Peachpit Press
- ISBN: 9780133966350
You might also like
book
The Non-Designer’s Design Book, Third Edition
A lot has happened in the world of digital design since the first edition of this …
book
Design It!
Don't engineer by coincidence-design it like you mean it! Filled with practical techniques, Design It! is …
book
Universal Principles of Design, Revised and Updated
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …