Chapter 10. Type (& Life)
Type is the basic building block of any printed page. Often it is irresistibly compelling and sometimes absolutely imperative to design a page with more than one typeface on it. But how do you know which typefaces work effectively together?
In Life, when there is more than one of anything, a dynamic relationship is established. The same happens in Type, since there is usually more than one element on a page—even a document of plain body copy typically has heads or subheads or at least page numbers on it. Within these dynamics on the page (or in Life), a relationship is established that is either concordant, conflicting, or contrasting.
A concordant relationship occurs when you use only one type family without much variety ...
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