The Non-Designer’s Design Book, Third Edition

Chapter 8. Extra Tips & Tricks

In this chapter we’ll look at creating a variety of advertising and promotional pieces for a fictional company called Url’s Internet Cafe.^[*] I add lots of other tips and tricks and techniques in this section, but you’ll see where the four basic principles apply to every project, no matter how big or small.

This section includes specific tips for designing your business cards, letterhead, envelopes, flyers, newsletters, brochures, direct-mail postcards, newspaper ads, and web sites.

Creating a package

One of the most important features of an identity package follows the principle of repetition: there must be some ...