Section II. Four principles of Conceptual Presentation Design
Optimize the Content
Before you begin to design the visual look of your slides, spend some time preparing the content conceptually. If you give some thought to the ideas in this section, it will be easier to design the actual slides, and you’ll have a fuller, richer presentation.
Four principles of conceptual presentation design
In The Non-Designer’s Design Book I narrowed down the time-honored principles of design into four basic ideas: contrast, repetition, alignment, and proximity. In the section following this one, I’ll repeat those principles again as applied specifically to presentation slides.
But before we actually design the slides, let’s go over four principles ...
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