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The Nonprofit Fundraising Solution by Michael Solomon, Laurence A. Pagnoni

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CHAPTER FOUR

HIGHER-LEVEL THINKING FOR GREATER FUNDRAISING PERFORMANCE

IMAGINE, IF YOU WILL, THAT your nonprofit wants to deliver services in a new place or in a new way. Maybe you need to bring in new trustees or to revitalize your major donor program. Some of these tasks require analysis to identify problems, while others call for strategy. All of them are in need of higher-level thinking, an approach that requires not just distance but depth as well. Higher-level thinking takes your analysis and strategy and creates a methodology for you to achieve the change you are seeking. And it will raise more sustainable revenue for your agency compared with shallower, short-term approaches.

Let's explore this idea a bit further. Higher-level thinking ...

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