CHAPTER SIX
PLANNING AND STAGING COST-EFFECTIVE PARLOR GATHERINGS
FUNDRAISING PARLOR GATHERINGS GO BY many different monikers, including “ask” events or “parties with a purpose.” Yet by any designation, these types of informal gatherings are far and away the most enjoyable fundraising tactic for fundraisers and prospective donors alike. They are an easy, inexpensive, relaxed, and efficient way to connect with potential donors and begin developing a relationship with them. What makes them so valuable is that they offer a cost-effective way to dramatically convey the impact your organization has on the lives of your clients, which is what Terry Axelrod, the founder of Benevon, has rightly called the “emotional hook” of your mission.
An informal ...
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