For today's businessperson, possessing the time and information required to make sound product, pricing, operations, and customer service decisions is a luxury—a luxury that's facing extinction.
This book is about a business culture that has changed more in the past 3 years than in the prior 30 and what you must do as a consequence of that change.
The future of business is not in measured, scrutinized responses or carefully planned initiatives. Business will soon be about near-instantaneous response; about making the best decisions you can with the extremely limited information you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time, every second of every day; and about a monumental increase in the availabil-ity of commentary about our companies. Business will be always on, always changing, always moving.
This book is about the emerging reality of having to do business in a world that's increasingly immediate and synchronous. Social media, 24/7 news, and a globally interconnected world have banded together like a hyperactive street gang to reduce our decision-making cycle to the point where it often wholly evaporates. But yet, faced with a new world that requires our companies and organizations to be faster and more nimble, we've made few changes to the way we organize and operate to meet that challenge.
This book gives you the playbook for making those changes, and ...