CHAPTER 1
You Already Know This
This is for my fellow natural light photographers.
OFF-CAMERA FLASH SUCKS
I remember the first time I tried off-camera flash (OCF) on the job. I was posing a family group of about 30 people. I tested my light about 39,485,787 times before I started posing everyone; it worked fine all 39,485,787 times. I got all 30 people into position, made everyone look at me, and snapped the shot.
Nothing.
And everyone knew it. I heard a riveting chorus of “Your flash didn’t fire!” from the perfectly posed peanut gallery judging me. Thank you Captain Obvious, I’m quite aware that it didn’t #$*%&!@ fire!
That’s the thing about OCF: It’s one of the only ways your clients will think you have no idea what you’re doing. They can see ...
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