CHAPTER 3

Accelerating Success: Olympic Sports Put Talent to Work

Sports, Education, and Entrepreneurship

When the International Olympic Committee held its 129th Session before the Summer Games in Rio de Janeiro, Nobel Laureate Muhammad Yunus presented a keynote address on the subject of entrepreneurship. While this marked a step in a new direction for a global organization whose traditional theme has been “sports, education, art,” the new focus on entrepreneurship was both timely and a sign of things to come.

Two years later, the IOC announced the launch of the “Athlete365 Business Accelerator” in partnership with the Yunus Sports Hub in Paris. The partnership’s goal is to encourage more entrepreneurship by athletes. The long-term potential ...

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