by Steve Wilson, President Ex Officio Olympic Journalists Association

Whenever I reflect on three decades of reporting on the Olympic Games, the IOC, and the wider Olympic Movement, I always come back to one basic premise: The Olympics are the ultimate global story. No other sporting event matches the worldwide impact and international resonance of the Olympics or touches so many aspects of the world we live in: sports, business, industry, politics, entertainment, and more. The Olympics are much more than a 16-day sporting extravaganza; they are the lifeblood of a 24/7 multibillion-dollar sporting industry that stretches around the earth.

At the same time, the Olympics represent something that cannot be measured in dollars and cents, ...

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