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The Olympic Sports Economy
book

The Olympic Sports Economy

by Max Donner
December 2019
Intermediate to advanced content levelIntermediate to advanced
194 pages
5h 1m
English
Business Expert Press
Content preview from The Olympic Sports Economy

Introduction

What is the Olympics? A showcase? A celebration? A sports spectacular? A competition? A tradition? A symbol? A foundation? A research institution? A scholarship program? A charity? A partnership? A franchise? A league? A community? A network? An innovator? A role model?

All of the aforementioned play an important role in making the modern Olympics work, but first and foremost, the Olympics is a foundation. It supports a global sports industry which generates over half a trillion dollars in revenues annually and is forecasted to double in size in the next decade. The Olympics’ increasingly important role in the field of health and human performance is also improving health care expertise. And the Olympics has built a successful foundation ...

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Publisher Resources

ISBN: 9781951527013